Associate Group Head / Group Head
Seniority Level: Senior-Level (5-7 years)
Job Function: UI/UX Content & Content Design
Job description
Position Summary
Owns and helps shape the content vision, voice, and tone across all assigned digital products, websites, and brand touchpoints. Partnering with all vertical leads/team members and manages, guides, and cultivates creative solutions by executing creative strategies. Supervises, mentors, and supports the personal development of UX Writers and Content Designers, while also sharing day-to-day content design and writing responsibilities to manage the team workload. They are expected to bring a fresh, data-informed perspective to the table, with solid command of UX writing, information architecture, website strategy, the competitive landscape, and emerging digital and design trends (local and global).
Key Responsibility Area
Assists the Associate Creative Director / Content Lead in defining and maintaining the content vision, voice, and tone across all digital products and brand touchpoints.



Proactively studies the competitive landscape—auditing competitor websites, apps, and content experiences—to identify gaps, benchmarks, and opportunities for differentiation. Shapes end-to-end website and digital product content strategy, including information architecture, navigation labelling, page hierarchy, mar tech assets, and content roadmaps. Provides detailed direction and supervision to UX Writers and Content Designers, reviewing UX copy, microcopy, and content flows for quality and consistency. Defines, documents, and governs content style guides, UX writing guidelines, terminology, and voice-and-tone frameworks to ensure consistency across products and channels. Participates in client strategic meetings, discovery workshops, user research, and roadmap planning, and is able to present content strategies and UX recommendations comfortably. Interprets the brief and liaises with clients and internal teams to translate business

📌 Group head (Mumbai)
🏢 INTERACTIVE AVENUES
📍 Mumbai