Own PR for creators and campaigns at Chtrbox; building narratives, driving media coverage, and positioning creators & leadership as industry voices. This role would entail, but not be limited to:
Roles & Responsibilities
Own and drive PR strategy for both the Represent division and its roster of creators, ensuring consistent and differentiated positioning Build and nurture strong relationships with media, journalists, editors, and key industry stakeholders Develop tailored PR narratives for individual creators based on their persona, audience, and content niche Conceptualize and execute PR plans including pitches, press releases, media kits, and communication assets across campaigns and ongoing visibility Position creators and leadership as thought leaders through interviews, features, panels, and industry opportunities Identify and unlock high-impact visibility opportunities across media, industry platforms, and cultural moments Strategically source and facilitate visibility-led opportunities including editorial features, appearances, styling collaborations,



and curated experiences that enhance creator positioning and public image Manage reputation and crisis communications, ensuring timely and strategic responses to safeguard both creator and brand equity Collaborate cross-functionally with talent management, marketing, and brand teams to ensure integrated storytelling and execution Work closely with creators to understand their personal brand goals and align PR efforts with their long-term growth Establish processes and SOPs to streamline PR workflows, improve efficiency, and ensure consistency in execution Track and evaluate PR performance, including media coverage quality, share of voice, and impact of PR initiatives What Comes in Handy
3–6 years of experience in PR/communications (agency or in-house) Solid media network with a proven track record of securing impactful coverage Experience in building creator/leadership narratives and profiling Solid understand

📌 Pr & communications – creator & influencer ecosystem (Mumbai)
🏢 Chtrbox
📍 Mumbai