We're building a new software category — Contextual Information Management — and we need one person to turn a founder's brain into a content engine. Videos, Infographics, Podcasts, webinars, Linked In posts, short clips, landing pages. You'll produce all of it.
If you're 1–3 years into your career, AI-native, and want to be the first creative hire at an enterprise AI startup — keep reading.
Why this role exists Most B2 B startups hire a content writer and a video editor and a designer and end up with three half-utilized people producing nothing memorable.
We're doing the opposite. We're hiring one talented generalist who owns the full pipeline end-to-end, uses AI tools and ships every single week.
Your job is to turn all of the raw business material into the content that builds Fig Labs into the category leader for CIM.
What you'll actually do We're defining a recent software category, Contextual Information Management, and most of our buyers haven't seen anything like Fig before. That means your primary job is to make abstract concepts visible : through product demos,
animated explainers, and infographics that turn dense ideas into something a customers instantly understands. Podcasts and interviews are a secondary stream that adds founder voice and credibility on top of the visual foundation.
Your work revolves around five output buckets. Each has concrete deliverables, real volume, and a clear standard.
Product demo videos · Produce 2–3 product demo videos per month that clearly show how Fig's platform works, feature walkthroughs, use case scenarios, customer workflow examples
· Capture clean screen recordings, layer voiceover (AI or Human generated), and edit for clarity and pacing
· Create short demo cuts (30–90 seconds) optimized for Linked In, You Tube, and sales outreach
· Build a reusable demo template system so future demos ship in hours, not days
Animations and motion graphics · Produce 2–4 animated explainers per month that visualize Fig's core concepts
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