We are looking for a data-driven and ROI-focused D2 C Performance Marketing Specialist for Bastian Hospitality with 2 - 4 years of experience to manage and optimise digital advertising campaigns across multiple online channels. The ideal candidate will be responsible for customer acquisition, retention, and revenue growth through paid performance strategies, with a strong emphasis on marketplaces and D2 C platforms. This role requires a solid grasp of analytics, audience segmentation, and platform-specific nuances (Meta, Google, Swiggy & Zomato).
This is a full-time Mumbai-based (Bandra West),
Work-from-the-Office ONLY (Monday-Saturday) opportunity.
FLUENCY IN SPOKEN & WRITTEN ENGLISH IS NECESSARY.
Key Responsibilities:
Campaign Strategy & Execution:
Plan and execute paid media campaigns across Google Ads, Meta (Facebook/Instagram), and marketplace ads (Swiggy/Zomato). Own end-to-end campaign management from audience targeting and creative briefing to execution, monitoring, and reporting. Performance Optimisation:
Continuously track KPIs like ROAS, CAC, CTR, conversion rates,



and AOV across campaigns. Optimise ad spends, bidding strategies, and creatives based on data insights and A/B testing. Marketplace Ad Management:
Manage performance marketing campaigns on e-commerce marketplaces (Swiggy/Zomato Ads). Coordinate with marketplace account managers to leverage promotional opportunities and increase visibility. Analytics & Reporting:
Monitor and analyse performance dashboards using tools like Google Analytics, Facebook Ads Manager, and marketplace portals. Prepare weekly/monthly campaign reports and insights to inform broader business decisions. Budget Management:
Allocate and manage monthly budgets across different platforms and channels. Ensure efficient use of budgets to meet ROI and acquisition targets. Collaboration & Coordination:
Work with the creative team to develop effective ad assets and landing pages. Collaborate with the e-commerce team for product vis

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