Job Overview
We are seeking a strategic, agency-bred leader for the role of Group Head – Paid Social. In this role, you will hold end-to-end strategic ownership of 4+ enterprise-level BFSI (Banking, Financial Services, and Insurance) client accounts, driving performance while scaling a high-executing media team.
Key Responsibilities
BFSI Campaign Ownership: Lead end-to-end paid social strategies (Meta, Linked In, Google, etc.) tailored to complex financial products like credit cards, loans, insurance, and investments. Media Planning & Optimization: Architect media plans for large-scale monthly budgets, continuously optimizing to improve CPA and maximize ROAS. Team Leadership: Manage and mentor a team of performance marketing executives/managers to ensure high-quality execution. Client Management: Act as the primary strategic partner for senior financial stakeholders, presenting performance reviews and growth pitches. Cross-Functional Collaboration: Partner with creative, data, and analytics teams to build compliant, high-converting ad assets and robust attribution setups.



Requirements
Experience: 4+ years of core Paid Social / Performance Marketing experience. Mandatory Agency Background: Proven success managing multiple high-tier client accounts simultaneously in a rapid-paced agency setting. Mandatory BFSI Domain Expertise: Deep hands-on experience marketing for the banking, financial services, or insurance sectors, with an intimate understanding of financial regulations, compliance, and user journeys. Scale & Depth: Proven track record of managing large budgets, advanced audience targeting (custom/lookalikes), and full-funnel lead generation. Team Handling: Demonstrated experience leading and growth-tracking mid-level marketing professionals. Technical Skills & Competencies
Platforms: Mastery of Meta Ads Manager, Linked In Campaign Manager, and CRM integrations (Salesforce, Hub Spot) for lead tracking. Metrics: Obsession with CPA, ROAS, LTV, CTR, and offline conve

📌 Group head- paid (Bengaluru)
🏢 HiveMinds
📍 Bengaluru