Ham BOLDS is a science-backed beauty & personal care company scaling three D2 C brands - Epitight, Cozitis, and Niconi. We blend nature and technology to build products consumers love and trust. We're hiring a Google Ads Specialist who goes beyond running campaigns - someone who owns performance, obsesses over quality scores, and scales revenue through sharp intent-based targeting.
What you'll do
Plan, launch, and manage Google Ads campaigns across Search, Shopping, Performance Max (PMax), Display, and You Tube for our D2 C beauty brands Own Google Shopping campaigns end-to-end - product feed setup, Google Merchant Center management, and feed optimization Build and manage Performance Max campaigns with asset group structuring, audience signals, and listing group segmentation Conduct in-depth keyword research - including match types, search term mining, and negative keyword management Write and test multiple ad copy variations - headlines, descriptions, RSAs - for CTR and Quality Score improvement Implement and manage Smart Bidding strategies - Target ROAS, Target CPA,



Maximize Conversions, and Enhanced CPC Set up and maintain conversion tracking via Google Tag Manager, GA4, and Google Ads conversion actions Build RLSA (Remarketing Lists for Search Ads), Display remarketing, and You Tube remarketing audiences Monitor and optimize key metrics daily - ROAS, CPA, CTR, Quality Score, Impression Share, and Search Lost IS Manage and allocate Google Ads budgets across brands to maximize monthly revenue targets Run structured A/B tests on ad copy, landing pages, bidding strategies, and audience segments Coordinate with creative and content teams on ad assets, landing page briefs, and offer messaging Build weekly and monthly performance reports with explicit insights and actionable recommendations via Looker Studio or GA4 Stay current with Google Ads updates - PMax changes, AI-driven features, and policy updates Requirements
Minimum 2 year of hands-on Google Ads experience Prove

📌 Performance marketing manager (Mumbai)
🏢 Sun Chem
📍 Mumbai