1. Category Management
Identify consumer demand gaps and market whitespaces to inform current product development and range extensions. Work closely with Design team to develop premium luggage and backpack collections that align with global trends and consumer insights. Own the category management process — assortment planning, pricing and portfolio rationalisation. Conduct regular competitive benchmarking and trend analysis across premium travel accessories brands. Stay on top of Trends and Innovation in the Category. Collaborate with sourcing and supply chain teams to ensure product quality, innovation and timely Go-to-Market delivery. Track product performance (sell-through, margins, consumer feedback) and recommend portfolio optimisations. 2. Premium Offline Channel Development & Management
Develop and manage Carlton's premium offline strategy across below channels in co-ordination with the Sales team Large Format Stores (LFS) such as Lifestyle, Shoppers Stop etc Own Retail Stores Premium Multi Brand Outlets Oversee the end-to-end in-store experience — shop-in-shop setups,



planograms, visual merchandising, in-store activations and promotional events in co ordination with relevant On field teams. Develop retail marketing calendars and trade promotions in alignment with brand and business goals. Track and analyse channel-wise sell-in/sell-out performance, identify growth opportunities and course-correct where needed. Collaborate with the sales team to onboard new premium retail partners and ensure brand standards are maintained across all offline touchpoints. 3. Brand Building & Marketing
Champion the Brand Carlton identity as a premium international travel accessories brand across all consumer touchpoints. Develop and execute campaigns aimed at driving Offline Channel Growth aligned with the premium brand promise. Drive consistent brand storytelling across packaging, in-store communication, digital media and retail environments. CANDIDATE PROFILE & KEY REQUIREMENTS
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📌 Marketing manager (Mumbai)
🏢 Safari Industries India
📍 Mumbai