About the jobCompany Description:
Global Education Alliance (GEA), founded in 2004 and headquartered in Hong Kong, is a technology-driven education solutions provider specializing in international student recruitment. Leveraging an AI-powered platform, GEA streamlines institution selection, application processing, and enrollment management for students, consultants, and institutions. With over 5,000 channel partners across Asia and 750+ institutional partners in 21 countries, GEA has facilitated tens of thousands of applications and enrollments annually. The organization operates across East Asia, Southeast Asia, Oceania, North America, and Europe, supported by regional branches in key markets. As a pioneer in digital transformation for global education, GEA focuses on expanding equitable access to quality education through data-driven innovation and strategic partnerships.
Role Description-
We are looking for an experienced marketing leader to take ownership of GEA's B2 C growth strategy across two markets - India and Scandinavia.



This is a rare opportunity to shape a brand-recent vertical from an early stage, with the backing and credibility of a 20-year-old organisation behind you.
You will set the direction for everything from affiliate partnerships and paid lead generation to brand building, community, student lifecycle communication, and events. You will lead a small, focused team and work closely with Sales and leadership in both regions.
Responsibilities-
Strategy and Market Planning-
Own the overall B2 C marketing strategy for India and Scandinavia Set quarterly goals, channel priorities, and budget allocation in partnership with regional leadership Identify bottlenecks in the student acquisition and conversion journey across both markets, and drive the fixes Stay close to international education trends and adjust strategy as the market shifts Affiliate, Influencer & Partnership Network-
Build, manage, and grow a tiered network of affiliate and referral partne

📌 Senior marketing manager (New Delhi)
🏢 Global Education Alliance
📍 New Delhi