17 Aug
|
Block Stack
|
Bengaluru
17 Aug
Block Stack
Bengaluru
Role Summary
You will own the full digital growth funnel for our jewelry brands in the United States. This means driving traffic, conversions, and revenue across Amazon US, other US marketplaces, and our D2 C website. You will run paid campaigns, improve organic visibility, optimize the website experience, and make sure every dollar spent is tracked back to revenue. This is a hands on, outcome focused role for someone who has actually sold jewelry to US customers and knows the category and the market deeply.
Key Responsibilities
Marketplace Growth (Amazon US and Others)
Manage and scale jewelry listings on Amazon US, and where relevant Walmart, Etsy, and other US marketplaces. Run and optimize Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display) to hit target ACOS and ROAS. Improve product listings with strong titles, A plus content, images, keywords, and reviews strategy tuned for US buyers. Track Buy Box, ranking, and category position, and act on what moves the needle. D2 C and Paid Social
Plan and run Meta Ads (Facebook and Instagram) across the full funnel,
from awareness to retargeting, for US audiences. Build and test creatives, audiences, and offers specifically for high consideration US jewelry buyers. Manage Google Ads (Search, Shopping, Performance Max) to capture high intent demand in the US market. Own blended ROAS and customer acquisition cost across all paid channels. SEO and Website Optimization
Drive organic growth through on page SEO, technical SEO, and content strategy targeted at US search demand. Improve site speed, navigation, product pages, and the overall path to purchase. Run conversion rate optimization through A B testing on landing pages, product pages, and checkout. Reduce drop offs and cart abandonment with smart UX and messaging fixes. Analytics and Reporting
Set up and own tracking across GA4, Meta Pixel, Google Tag Manager, and marketplace dashboards. Build explicit weekly and monthly reports tying spend to revenue, marg
📌 Digital marketing manager (Bengaluru)
🏢 Block Stack
📍 Bengaluru