We are looking for an experienced Marketing Lead who can independently own and drive the full spectrum of marketing for a fast-growing, niche-sector business. The person will be responsible for brand presence, digital growth, lead generation, content, events, and B2 B marketing across both our verticals.
The ideal candidate is a self-starter who can think strategically and execute operationally, understands the difference between B2 B and consumer marketing, and is comfortable creating marketing in a technical, high-involvement sector. Experience in construction, infrastructure, real estate, or manufacturing is a robust advantage.
Key Responsibilities
1. Digital Marketing & Performance
•
Plan and manage paid digital campaigns across Meta (Facebook/Instagram) and other relevant platforms
•
Own the agency relationship — briefing, creative review, performance tracking, and budget decisions
•
Analyse campaign data (CPL, CPR, ROAS) and continuously optimise for lead quality and cost efficiency
•
Drive paid and organic lead generation strategies in alignment with sales targets
2.



Social Media & Organic Growth
•
Own content planning, scheduling, and publishing across Instagram, Linked In, and You Tube
•
Drive consistent organic growth in reach, views, followers, and audience engagement
•
Develop platform-specific content strategies suited to our B2 B and technical audience
•
Monitor social analytics and iterate based on performance data
3. Content & Thought Leadership
•
Develop and manage a content calendar covering blogs, case studies, video scripts, and Linked In articles
•
Write and ghost-write content for the founder's personal brand and company communications
•
Translate complex precast and construction concepts into accessible, compelling content
•
Build a consistent content pipeline that positions Modular Pulse as a thought leader in the precast sector
4. Events & Summits
•
Lead end-to-end marketing for the Precast Business Summit and other events — including campai

📌 Marketing lead (Bhopal)
🏢 EMRIOM SOLUTIONS
📍 Bhopal