Off-Page Sr. SEO Specialist/Lead (Link Building & Authority)
Experience: 4–5+ years
Type: Full-time
Background: Agency experience required
Job Summary
We're looking for an Off-Page SEO Specialist who lives and breathes link building and off-site authority. You'll own the entire off-page function — from strategy to execution — driving domain authority, referral traffic, and organic rankings across client/brand portfolios. This is a strictly off-page focused role; on-page and technical SEO knowledge is a strong plus, but not the core mandate.
Key Responsibilities
Design and execute end-to-end off-page SEO strategies aligned with ranking and traffic goals. Build high-quality, relevant backlinks through guest posting, digital PR, HARO, broken link building, resource-page outreach, and niche edits. Manage and scale outreach campaigns — prospecting, email outreach, relationship building, and negotiation with publishers and link partners. Conduct backlink audits, identify and disavow toxic links, and monitor link velocity and anchor-text health.



Run competitor backlink gap analysis to uncover current link opportunities. Track, measure, and report on off-page KPIs (DA/DR, referring domains, link quality, referral traffic). Stay current with Google algorithm updates and adapt link-building practices to remain white-hat and penalty-safe. Required Skills & Experience
4–5+ years of hands-on off-page SEO / link-building experience. Proven agency background managing multiple clients/campaigns simultaneously. Deep expertise in off-page strategy: digital PR, guest posting, outreach, link prospecting, and anchor-text optimization. Proficiency with tools like Ahrefs, SEMrush, Moz, Majestic, Buzz Stream/Pitchbox, and Google Search Console. Strong outreach, communication, and negotiation skills. Solid grasp of white-hat practices and Google's link-related guidelines. Good to Have (Plus Points)
Working knowledge of on-page SEO (content optimization, meta, internal linking). Familiarity with

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