Senior Manager-Marketing
Location: Indi
a
About Ascensia Diabetes Ca
re Ascensia Diabetes Care is a global specialist diabetes care company dedicated to empowering people living with diabetes through innovative solutions that simplify and improve their lives. We combine deep expertise in diabetes with innovation to develop high-quality products and tools that make a meaningful daily differenc
e.
Role Overv
iew We are seeking a strategic and commercially driven marketing leader to be a part of the India marketing function. This position will support with shaping and executing the country's short- and long-term marketing strategy with a solid focus on retail and trade excellence, portfolio growth, e commerce and digital expansi
on. This role partners closely with the Country Head, Sales Head and cross-functional teams to drive sustainable growth, strengthen brand equity, and enhance customer engageme
nt.
Key Responsibili
ties Strategic Leadership & Portfolio Gr
owth Develop and execute short- and long-term marketing strategies aligned with business object ives Provide strategic direction on portfolio management, branding, positioning, and pri cing Lead product launches and integrated marketing campaigns to drive growth and market s hare Identify new market opportunities, segments, and partnerships to expand the busi ness Manage marketing investments to ensure strong ROI and commercial im pact Retail & Trade Marketing Excell
ence Build and manage long-term partnerships with retail, wholesale, and modern trade channel part ners Develop and implement strategic key account frameworks and annual promotion p lans Drive in-store excellence through visibility programs, merchandising, and activation campa igns Negotiate premium retail placements and oversee execution stand ards Collaborate closely with sales teams to ensure effective rollout of trade initiat ives Digital & Commercial Innova
tion Partner with regional teams to expand digital and e-commerce marketing initiat iv