Key Responsibilities
Performance Marketing (D2 C)
● Own and scale paid performance marketing across Meta (Facebook & Instagram) and
Google (Search, Shopping, Display, You Tube).
● Drive full-funnel growth across acquisition, conversion, and repeat for Mokobara's D2 C
business.
● Lead creative experimentation and testing across formats, messaging, audiences, and
landing pages to continuously improve performance.
● Own budget planning, allocation, pacing, and efficiency across channels.
Marketplaces (Amazon, Flipkart, Myntra, etc.)
● Lead campaign planning and execution across key marketplaces, aligned with business
priorities and sale calendars.
● Plan, execute, and optimize festive sales, mega events, and BAU bursts across
marketplaces.
● Work closely with marketplace POCs to track mid-event performance, identify trends,
monitor competitive activity, and drive real-time optimizations.
● Partner with marketplace ops and internal stakeholders to ensure smooth execution and
hygiene across listings,



inventory readiness, and campaign setups.
Analytics Excellence
● Track and monitor core performance metrics on a daily basis.
● Conduct deep-dive performance analysis and root-cause diagnostics to identify growth
opportunities and fix leakage.
What Makes You a Great Fit
● 4-6 years of experience in performance marketing, ideally in a fast-paced D2 C brand or
agency environment.
● Proven experience owning end-to-end performance budgets with clear accountability for
outcomes.
● Robust hands-on expertise across Meta, Google Ads, and marketplace advertising
platforms.
● Highly data-driven - comfortable diving deep into numbers, dashboards, and insights.
● A natural stakeholder manager - able to work seamlessly with internal teams, external
partners, and marketplace POCs.
● Bias for action, ownership, and continuous improvement.

📌 Digital marketing manager (Bengaluru)
🏢 Mokobara
📍 Bengaluru