Company Description Maxperience is a dynamic brand specializing in motor events and experiential marketing for automobile brands. We partner with automotive clients to amplify brand presence through high-impact events and compelling, shareable content. We are committed to stay ahead of industry trends by using motorsports/ motoring pedigree, cutting-edge technologies and creative approaches to deliver memorable outcomes.
Role Description This is a full-time, in office role based in Gurgaon for a Lead – Concept & Strategy (Automobile Brands). The role involves developing end-to-end creative concepts and brand strategies for automotive clients, translating marketing objectives into engaging experiential campaigns and content ideas. The lead will collaborate closely with clients and internal teams to understand brand goals, design event concepts, plan storytelling narratives, and ensure strategic alignment across all touch points. The role also requires monitoring industry trends, competitor activities,



and audience insights to continuously improve concept quality and drive impactful brand experiences.
KEY RESPONSIBILITIES
Concept Development: Lead the development of innovative concepts and strategic ideas for automobile brand campaigns, experiential events, media drives, expeditions, track experiences, long-format drives, showcase experiences, and immersive automotive brand initiatives — independently and end-to-end.
Brand Strategy & Positioning: Understand automobile brand objectives, target demographics, market competition, and consumer behaviour to create impactful strategies that strengthen brand positioning and deepen customer engagement across premium and mass-market automotive audiences.
Presentation & Storytelling: Create compelling pitch decks, strategic presentations, and storytelling frameworks that effectively communicate campaign concepts, customer journeys, and experiential ideas to clients and stakeholders — and own the room when presenting them.
Experien

📌 Lead – concept (Gurugram)
🏢 Maxperience
📍 Gurugram