Glide Brands · Full time · Mumbai
To be frank, most copywriter JDs are boring. So is most copy. We're trying to fix both.
TBF is India's first egg white protein bar. We don't perform health, we don't lecture, and we definitely don't say "fuel your day." We're building a brand for people who are tired of eating being a personality test and we need a writer who can hold that voice without flinching.
This isn't a role for someone who wants to write "10 reasons why protein matters." It's for someone who can write one line that makes a skeptic stop scrolling.
Work Schedule
Work Mode: Work from office Schedule: 5 days a week + 1 working Saturday Role Overview
We're looking for an Content Manager who can own how the brand shows up across content, campaigns, and culture. This is not a coordination role; it's a hands-on, execution-first position for someone who can think, write, and build a brand in real time.
You'll be responsible for shaping the brand voice, driving content strategy, and executing campaigns that people actually engage with not just scroll past.
Ideal Candidate Profile




Experience: 4–6 years in brand marketing, content, or advertising Background: Advertising agencies, D2 C brands (especially food & beverage), FMCG, or digital-first consumer brands Core Strengths: Copywriting, storytelling, brand building, social media strategy, content planning, creator/influencer management, campaign execution Job Requirements
Experience
Minimum 4+ years in brand marketing, content strategy, or advertising At least 1–2 years owning a brand end-to-end (not just executing briefs) Education
Graduate in any discipline MBA (Marketing) or Mass Communication is a plus, not mandatory Key Skills
Strong command over brand voice development and consistency Expertise in short-form & long-form content (reels, scripts, captions, decks) Experience in creator scouting, briefing, and relationship management Ability to ideate and execute campaigns from insight to launch Strong cross-function

📌 Content manager (Worli)
🏢 to be frank
📍 Worli