Qualification & Experience
Masters/PG in Management with specialization in Sales & Marketing 5+ years experience in FMCG sector sales; At least 3 years in a role managing Ecommerce Customers in the Consumer Goods/ Beauty sector 2-3 years' experience in a Trade Marketing / Customer Marketing role as well as a Marketing role would be preferable Key Deliverables of the Role
Develop strategies to grow revenue while enhancing the consumer experience on DTC platform. Devise and implement strategic direct marketing plans and programs for DTC business to ensure the profitable growth and expansion Develop and execute performance marketing strategies to increase customer acquisition, retention, and conversion rates. Key objectives include maximizing new consumer acquisition levels and maintaining high levels of consumer retention Drive and execute e-marketing tactics with emphasis on analytics, email, social, search, and content development for the web properties. Develop and implement the direct digital/online marketing strategy, manage product selection, pricing strategy, promotions,
and partnership opportunities Collaborate with marketing team to foster company brand and build sub- brand strategies to ensure consistency, maximum consumer exposure and awareness via e-commerce channel. Partner the Brand and e-commerce merchandising teams to grow revenue through direct channels Maintain solid relationships with external partners, including digital agencies, consultants, and vendors, to enhance overall store/channel performance. Utilize data analytics to identify and measure key performance indicators, track trends, and uncover actionable insights. Ensure a culture of testing, measurement and results through the entire D2 C team Lead a team of professionals, providing guidance, mentorship, and support to ensure the achievement of individual and team goals Stay up to date with industry trends and competitors' strategies to identify new growth opportunities and ensure a competi