Associate Manager - Campaign | MAF Retail
Role Purpose:
The Associate Manager - Campaign will serve as the execution backbone of the Campaign Management team, working closely with the Manager - Campaign. The role holder will be responsible for ensuring that all campaigns are executed seamlessly, on time, and in full.
This is a high-ownership, high-coordination role for someone who thrives on structure, cross-functional collaboration, and getting things done. The Associate will manage campaign timelines, coordinate across internal and external stakeholders, maintain campaign trackers and dashboards, and serve as the day-to-day connective tissue that keeps our marketing engine running smoothly across all markets.
Role Details – Key Responsibilities and Accountabilities:
Campaign Execution & Coordination
Own the day-to-day execution of campaigns across digital and physical channels, ensuring all workstreams progress against agreed timelines and deliverables. Coordinate with internal teams - retail operations, e-commerce, CRM, performance marketing,



creative - and external agencies to ensure seamless campaign delivery. Track and follow up on campaign deliverables, flagging delays or blockers to the cross functional teams proactively. Ensure all campaign assets (creatives, copies, push notifications, Whats App, SMS, email) are reviewed, approved, and deployed on schedule. Support the setup and QA of campaign mechanics across channels — including app banners, landing pages, and digital activations. Project Management & Timelines
Build and maintain detailed campaign workback schedules, tracking all dependencies from brief to post-launch analysis. Maintain the live campaign tracker covering status, ownership, timelines, and deliverables across all active campaigns. Identify execution risks early and escalate to the management with proposed solutions. Schedule campaign kick-off meetings, status check-ins, and cross-functional syncs, preparing agendas and capturing actions. C

📌 Associate campaign manager (Gurugram)
🏢 Majid Al Futtaim
📍 Gurugram