Job Title: Brand Marketing Manager
Location: Mumbai
Experience: 4 to 6 years
Role Overview
This role involves a gamut of activities with the twin objective to drive the newspaper's readership and revenues. This includes (1) conceptualizing and executing reader/consumer engagement programmes; understand consumer segments and gather insights (2) Work closely with the sales team to ideate and create sponsorship opportunities for advertisers (3) Operational coordination across the supply chain to solve problems, improve processes, facilitate a smooth workflow across functions. This role is part of the Brand Marketing team at Economic Times, India's leading business newspaper and one of the world's most read English business publications
Areas Of Responsibility
Brand Management
Develop and execute comprehensive brand marketing strategies that align with business objectives and enhance market positioning. Planning and execution of promotional campaigns across multiple channels, including digital, social media, and traditional advertising. Draft creative briefs for the advt. agency,
evaluate creatives shared, gather feedback from internal stakeholders, liaise with the agency, execute campaign basis a media plan. Conduct market research and competitive analysis to identify trends and inform brand messaging. Analyse campaign performance metrics (KPIs) and use data to optimize marketing efforts. Manage brand identity and ensure a cohesive and consistent brand message across all communication points. Keep track of newspapers in terms of content and activity. Monthly + Quarterly analysis and reporting involved. Collaborate with cross-functional teams and vendors, to align marketing efforts. Manage project timelines and budgets to ensure initiatives are delivered on time and within scope. Work with regional teams to build readership and engagement for city editions. For example, a local event, panel discussion in Delhi, Pune etc. Operations Management
Work closely with depts. su