About Us: We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.
Today ~40 Lac customers trust us for their personal care needs. We are proud to be featured in Linked In's Top Startups 2025- Delhi NCR Edition for our innovation and rapid growth.
The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.
Job Title: Shopper Marketing Manager
Location: Gurugram, Haryana, India
Experience Required: 1–2 years
Reports To: Head, E-commerce
Role Overview: We are looking for a energetic,
detail-oriented Shopper Marketing professional with 1–2 years of experience in managing category growth initiatives. The role will focus on category P& L management, market analysis, identifying growth opportunities, and driving sales for new product development (NPD). You will work closely with cross-functional teams to strengthen market presence and deliver measurable business results.
Key Responsibilities:
1. Category Revenue & Profitability Management
Monitor and manage category top-line and bottom-line performance. Track sales data, profit margins, and promotional effectiveness. Ensure category pricing and promotional strategies support business objectives. 2. Market Research & Category Sizing
Conduct in-depth market analysis to estimate category size, growth potential, and competitor share. Leverage shopper insights, retail audits, and syndicated data to guide category strategies. 3. Market Share Growth
Design and execute shopper marketing programs to drive brand visibility and convers