Lead Designer
Location: Hyderabad, India
Employment Type: Full time
Experience: 4-8 Years
About the job
Divami Design Labs is a Human-Centered Design consultancy in Hyderabad. We build intelligent, spatial, empathy-driven digital products for enterprises and startups worldwide — from enterprise Saa S to AI-powered consumer platforms. Design Thinking is not a process we follow; it is the operating rhythm of every engagement.
The Role
"A concept-to-completion role" You own the full process — from ambiguous brief to shipped, validated product. You drive HMW sessions, synthesize Affinity Maps, apply AI-First thinking at the brief stage, and challenge every assumption with JTBD before opening Figma. You lead, not execute. Drive HMW sessions — don't attend them. Synthesis Affinity Maps from raw research. Apply AI-First thinking at the brief stage — not after wire-frames. Challenge every assumption with JTBD before opening Figma.
Four Design Lenses — Non-Negotiable
AI-FIRST AI-First Product Thinking Design for probabilistic AI outputs. Frame concordances with JTBD + Mental Models.




SPATIAL Experience-Led Spatial Design IA at environmental scale. Depth cues, gesture navigation, multi-surface continuity.
CREATIVE Creative Thinking Lateral Thinking, SCAMPER, Crazy 8s, Bio mimicry in live workshops.
HCD Human-Centered Design Contextual Inquiry, Empathy Maps, POV statements, HMW framing. Never assume.
What You'll Own
01 Discover
● Contextual Inquiry — ethnographic observation in real environments.
● Empathy Maps — say/think/do/feel — beyond self-reported behavior.
● Mental Models + Card Sorting to validate IA assumptions.
● AI-First lens — identify where intelligence reduces cognitive load.
02 Define
● Affinity Mapping to cluster observations into insight themes.
● POV statements — user + need + insight — as design anchors.
● HMW questions + JTBD framing + Customer Journey Maps.
● Service Blueprints that expose front stage gaps and backstage breakdowns.
03 Develop
● Crazy 8s, SC

📌 Lead designer (Hyderabad)
🏢 Divami
📍 Hyderabad