Job Role: Portfolio/Campaign Manager
Location: Delhi NCR (Gurgaon)
Applicants with experience in Cards, Payment and Lending industry only to apply.
Responsibilities:
Portfolio/Campaign Management:
Understand Portfolio current initiatives and priorities agreed upon by Client's key stakeholders Create program framework for activation, engagement, retention - identifying focus groups based on product types and customer segments and align definitions with Portfolio & Product teams – and thereby, define target segments Provide support to create and operationalize the campaign design and delivery framework in conjunction with Client's cross-functional teams, including assistance in list generation, communication mix design and channel attribution Support in monitoring effectiveness of campaign and establish communication protocols with key stakeholder groups, including establishing effective feedback loops Driving offer communication by optimizing messaging and channel mix Designing of Client's Campaigns,
supporting execution and overseeing the performance to ensure desired impact Set up review and monitoring framework for program performance before, during and after campaign period Manages allocated project deliverables within quality standards and budget. Structures documents and project deliverables, leveraging insights from data and client inputs Client Management:
Manages projects owning all client deliverables and all client discussions in the project Navigating more complex team dynamics Independent in leading an engagement, seeks guidance as needed, however, ensures s/he owns the engagement. Influence across multiple teams that s/he works with Requirements:
A bachelor's degree/ post-graduate qualification in marketing 5-7 years of relevant experience managing marketing campaigns and /or experience in credit card/debit card portfolio/campaign management required Be a critical thinker with solid problem-solving skills Exceptional stakeholder management, project man