About Smotect Azaadi
Smotect Azaadi is a quick-growing consumer wellness brand built on an Ayurvedic foundation. We are scaling across D2 C, marketplaces, and quick commerce, with a strong presence across , Amazon, Flipkart, Blinkit, and Swiggy Instamart.
We are a small, high-ownership team where growth, creative, content, and operations work closely together. This is a senior role with real ownership of paid growth, performance efficiency, and channel-level outcomes.
Role Overview
We are looking for a Performance Marketing Lead who can own full-funnel paid media across Google and Meta, while also extending performance thinking across Amazon, Flipkart, Blinkit, and Swiggy Instamart.
This is not just a campaign management role. We need someone who can set strategy, run experiments, read data deeply, brief creatives, and scale what works end to end.
You will be the primary owner of ad spend efficiency and will work closely with brand, creative, content, and operations teams to ensure campaigns, listings, content, and fulfilment support business growth.
Key Responsibilities
Google and Meta Ads




• Own end-to-end campaign strategy, execution, optimisation, and reporting across Google Search, You Tube, Performance Max, Meta Feed, Reels, Stories, and Advantage+
• Manage daily budgets, bids, audience segmentation, CAC, and ROAS targets
• Build and maintain a structured creative testing pipeline
• Brief the creative team, run A/B tests, identify winners, and scale what works
• Drive retargeting and lifecycle cohort strategies along with CRM and email flows
• Track attribution rigorously through UTM hygiene, GA4, pixel audits, and reporting checks
Amazon and Flipkart Ads
• Own Sponsored Products, Sponsored Brands, Sponsored Display, and equivalent Flipkart ad formats
• Manage ACo S and TACo S targets
• Optimise keyword harvesting, bid management, and negative keyword lists
• Coordinate with the content team on listing optimisation to improve conversion from ad clicks
• Track ma

📌 Performance marketing lead (Goregaon)
🏢 Smotect Azaadi
📍 Goregaon