Experience Required: 7 to 10 years
Job Role: Lead Campaign Specialist will bring technical expertise of campaign management platform and functional expertise of campaign operations to drive customer engagement through various automated and ad-hoc campaigns for all Landmark India brands (Ex. Lifestyle, Max, Homecenter, SPAR, Easybuy, etc.). This role will drive communication personalization and customer reachability improvement to ensure omni customer engagement and business growth.
Bachelor's degree in a technical field, MCA or work experience that demonstrates comparable abilities.
- Expertise in executing complex campaigns in Campaign Management tools like Oracle Responsys, Mo Engage, Clevertap, etc.
- Proficiency in Web Responsive HTML/CSS publishing practices and Digital Asset creation like Email, SMS, App push campaign template etc..
- Relational database concepts, with exposure to SQL. Expertise in Data Analysis will be preferred
- Expertise in Tag management/SDK implementation and Google/Adobe Analytics. Exposure to marketing attribution systems will be preferred
- Exposure to content management systems will be preferred.
- Exposure to performance marketing will be preferred
- Excellent interpersonal skills, with the ability to communicate effectively within an internal team of campaign resources to achieve desired result.
- Ability to take independent initiative as well as lead, motivate, and work with teams to produce results.
-Experience with Bloomreach.
📌 Lead campaign manager (Bengaluru)
🏢 CSi - LANDMARK GROUP
📍 Bengaluru
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