About into3.ai
into3.ai is India's first Learning Infrastructure Platform. Here, we treat learning very differently — everything is science-backed. We monitor students' biomarkers in real-time — facial expressions, cardiovascular parameters (Sp O2, blood pressure, heart rate) — and adapt the learning experience based on these signals. The result: learning isn't surface-level but relies on body markers that ensure actual knowledge transfer. Being AI-first, learning on into3 is hyper-personalised and unmatched in depth.
Why This Role Exists
You'll own paid acquisition across Meta, Google, and You Tube — targeting parents of CBSE Class 8-10 students in India. Tight budgets, rapid iteration, daily optimisation. You're a hands-on operator who creates creatives, runs campaigns, and optimises — all yourself.
What You'll Actually Do
Week 1:
• Set up Meta Ads Manager, Google Ads, and You Tube Ads accounts for into3.ai from scratch — pixel, conversion tracking, GA4 integration, UTM framework
• Study the brand voice guidelines document (we'll give you the full 16-page doc) — understand our tone,



personas, and messaging pillars
• Create first 10 ad creatives yourself (yes, yourself — Canva, Cap Cut, whatever) targeting parents of Class 8-10 students in Lucknow, Jaipur, Patna
• Launch first test campaigns on Meta with ₹5,000/day budget — test 3 audiences, 5 creatives, 2 landing pages
First Month:
• Find the winning formula: Which creative, audience, platform, and message combo gives us the lowest CPL and highest conversion to paid?
• Build the retargeting funnel: Website visitor → Lead → Free trial → Paid. Set up custom audiences, lookalikes from early adopters and event participants.
• Run You Tube pre-roll ads with into3 Reel content — target parents searching "CBSE class 9 preparation", "best online classes for class 10"
• Set up Whats App lead nurturing — convert leads captured from ads into conversations, guide to paid sign-up
• Test regional language ads: Hindi, Hinglish, E

📌 Performance marketing manager (Noida)
🏢 Into3.ai
📍 Noida