Performance Marketing Specialist
About the Role
We're looking for a Performance Marketer to own and scale paid performance marketing campaigns across our B2 B and D2 C client portfolio. You'll drive measurable growth across acquisition, conversion, and retention for our clients' businesses while managing budgets, testing hypotheses, and delivering results-driven strategies. You'll be equally solid in managing paid channels (Meta, Google) and marketplace advertising (Amazon, Flipkart, Myntra, etc.).
Core Responsibilities
Paid Performance Marketing Campaigns
● Own end-to-end performance marketing strategy and execution across Meta (Facebook & Instagram), Google (Search, Shopping, Display, You Tube), and emerging platforms.
● Develop channel-specific strategies optimized for each client's business model (B2 B lead generation, D2 C e-commerce, Saa S onboarding, etc.).
● Manage full-funnel campaigns focused on acquisition, conversion optimization, and repeat purchase/retention depending on client goals.
● Build and maintain client campaign roadmaps, timelines, and quarterly planning.




Marketplace Advertising & Campaign Management
● Lead campaign planning and execution across all major marketplaces—Amazon, Flipkart, Myntra, and others—aligned with client business priorities and calendar events.
● Own Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across platforms, optimizing bids, keywords, and targeting.
● Plan and execute festive sales campaigns (Diwali, Holi, Black Friday, etc.), mega sale events (Amazon Prime Day, Flipkart Big Billion Days, etc.), and BAU (Business-As-Usual) performance marketing.
● Manage real-time campaign monitoring during high-impact events—identify performance trends, competitive activity, and opportunities for mid-event optimizations.
● Develop marketplace-specific strategies including keyword research, competitor analysis, product ASIN optimization, and pricing alignment.
Marketplace Operations & Execution
● Partner close

📌 Performance management specialist (Madhya Pradesh)
🏢 Skyah Studio
📍 Madhya Pradesh