1. Packaging & Distribution
Oversee the coordination of product packaging for influencers, and seeding campaigns.
Liaise with internal teams and external logistics partners to ensure timely and accurate dispatch of campaign materials.
Maintain records of shipments, track delivery status, and resolve fulfilment issues proactively.
Ensure packaging aligns with brand guidelines and campaign creative briefs.
Manage inventory levels of campaign merchandise and product samples.
2. Finance & Payments Coordination
Act as the primary liaison between the marketing team and the finance department for all influencer-related payments.
Raise payment mails, process invoices, and track payment timelines for influencer fees and deliverables.
Ensure all payment documentation (contracts, deliverable sign-offs, tax forms) is complete and compliant before processing.
Maintain a transparent payments tracker and flag any discrepancies or delays to relevant stakeholders.
Support month-end reconciliation by providing accurate records of campaign spend.
3. Market Research
Conduct ongoing research on influencer trends, competitor activity, and emerging platforms.
Identify potential influencer partners aligned with campaign objectives, target demographics, and brand values.
Analyse audience insights, engagement metrics, and past campaign performance to inform future strategy.
Prepare research reports and competitive benchmarking summaries for the wider marketing team.
Stay current with industry developments, platform algorithm changes, and best practices in influencer marketing.
4. Vendor Management
Build and maintain robust relationships with influencer talent agencies, gifting platforms, and logistics vendors.
Evaluate and onboard new vendors; maintain an up-to-date vendor directory with performance ratings.
Negotiate rates, scope of work, and timelines with vendors to ensure value for money.
Monitor vendor performance against agreed SLAs and escalate issues where necessary.
Ensure all vendo