Client - One of the Top Management Consulting Firms in India in the Consumer Internet Space
We are looking for a sharp, numbers-driven B2 B performance marketing Specialist expert to own
and scale paid media engine. You will be responsible for planning, executing, and optimising campaigns across Linked In, Google, and programmatic channels – driving TOMA (Top of Mind Awareness) and inbound demand from target audience of CXOs, fund managers, investors, and founders.
KEY RESPONSIBILITIES
Linked In Ads
Plan and manage full-funnel Linked In campaigns — Sponsored Content, Thought Leader Ads, Document Ads, Lead Gen Forms, and Conversation Ads
Build exact audience segments using job titles, seniority, company size, Linked In groups, and matched/ lookalike audiences
Own budget allocation, bid strategy, and pacing across campaign objectives (Awareness, Engagement, SQL generation and funnel/stage tracking)
Collaborate with content and design teams to develop high-performing ad creatives and copy; run structured A/B tests
Optimise campaigns weekly based on performance data




Coordinate with ABM programs to ensure paid media coverage of priority accounts at each funnel stage
Google Ads
Manage Search, Display, and You Tube campaigns — from keyword strategy and Ad copy to bidding and landing page alignment
Build and maintain keyword lists across branded, non-branded, and competitor clusters; manage negative keyword hygiene
Programmatic and; Paid Social
Plan and execute programmatic display campaigns via DV360 or equivalent DSPs to extend reach across target account universe
Coordinate with ABM programs to ensure paid media coverage of priority accounts at each funnel stage
Analytics and Reporting
Own performance dashboards in Google Ads, Linked In Campaign Manager, GA4, and marketing platform such as Hub Spot
Track and report on CPL, ROAS, MQL volume, cost per MQL, pipeline attribution, and campaign ROI
Build multi-touch attribution models to understand the true contribution of p

📌 Performance marketing manager (Bengaluru)
🏢 TAAS Partners
📍 Bengaluru