We are seeking a skilled Performance Marketing Specialist responsible for growing revenue through paid advertisements on Meta (Facebook & Instagram) and other social media channels. The ideal candidate will manage end-to-end media planning, execution, and optimization of campaigns to maximise ROI for our D2 C website.
Responsibilities:
Media Planning & Execution: Develop and execute media plans on Meta (Facebook & Instagram) and other social media channels, including awareness, traffic, and revenue generation campaigns. Digital Growth Strategy: Own and implement the digital growth strategy to boost ROI for the brand's D2 C website. Campaign Optimization: Analyse and optimise ad campaigns to increase return on investment (ROI). Data Analysis: Analyse data on ad spends, revenue, and user/customer behaviour using tools like Google Analytics. Experimentation: Recommend and execute experiments to enhance marketing creatives and communication. Creative Insight: Understand what types of creatives and copy drive the best conversions. Requirements:
Experience:
Relevant experience in Performance Marketing, with a preference for candidates with experience in the Ecommerce/D2 C industry. Understanding: Strong grasp of paid advertising principles and practices. Creativity: Creative mindset with the ability to generate recent ideas and solve challenges effectively. Skills:
Audience Understanding Data Analysis and Interpretation Attribution Modelling Proficiency in Excel/Google Sheets Ad Optimization Dynamic Ads Management Advantage Plus Campaign Management Budget Management: Experience managing a minimum budget of 3 Lacs. About Wellversed
Wellversed owns and operates a portfolio of nutrition brands to empower people to attain their most optimal state of wellness. Our brands like Wellcore, You We Fit, Zero Sugar, and Dynamite - enable people to unlock their performance potential and live healthier lives. The brands are made available to our customers through an omni-channel approach