About the Role
We are seeking a data-driven and results-oriented Media Buyer to manage and optimize paid media campaigns across Google, Meta, and other digital advertising platforms targeting the United States market. The ideal candidate will be responsible for planning, executing, monitoring, and scaling campaigns that drive customer acquisition while maintaining target ROI and profitability metrics.
This role requires robust analytical skills, a deep understanding of performance marketing, and the ability to work collaboratively with creative, analytics, product, and business teams.
Key Responsibilities
Campaign Management
Plan, launch, manage, and optimize paid advertising campaigns across Google Ads (Search, Display, Discovery, You Tube, Performance Max) and Meta Ads (Facebook & Instagram) . Manage additional channels such as Native, Programmatic, Tik Tok, Reddit, and Linked In as required . Monitor campaign performance and make data-driven adjustments to maximize conversions and ROI . Scale successful campaigns while maintaining profitability targets.



Performance Optimization
Analyze KPIs including CPC, CTR, CPA/CAC, ROAS, Conversion Rate, Revenue, and Margin metrics Conduct A/B testing for creatives, ad copies, landing pages, audience targeting, and bid strategies Continuously identify opportunities to improve campaign performance Audience & Market Strategy
Develop audience targeting strategies specific to the US market Manage remarketing, lookalike, and customer acquisition campaigns Stay updated on market trends, platform changes, and competitive activities Analytics & Reporting
Generate daily, weekly, and monthly performance reports Use analytics tools to identify insights and growth opportunities Track campaign performance against acquisition and revenue targets Present findings and recommendations to stakeholders Required Qualification
Bachelor's degree in Marketing, Business, Advertising, Analytics, or a related field. 2 to 6 years of experience managing

📌 Media buyer (Bengaluru)
🏢 Valueleaf Services
📍 Bengaluru