Role Overview :
We are looking for a strategic and growth-oriented Manager to lead the Ecommerce - Brand Management portfolio for our Beauty Private Label brands. In this leadership role, you will be responsible for driving top-line revenue, shaping long-term brand strategy, and overseeing end-to-end execution across digital and retail touchpoints. You will serve as the primary custodian for brand profitability, inventory health, and cross-functional alignment. The ideal candidate will possess sharp analytical acumen, excellent stakeholder management skills, and a proven track record of scaling consumer brands through data-driven intervention and team leadership.
Key Responsibilities :
Revenue Targets & Commercial Growth
Target Achievement: Drive annual revenue goals for Private Label Beauty brands through strategic resource allocation and P&L; ownership.
Campaign Execution: Ideate and execute high-impact brand events to spike Daily Run Rate (DRR) and expand market share (%MS).
NPD & Launches:
Strategically launch current SKUs to establish a dominant presence in frontier product categories.
Growth Initiatives: Optimize pricing models, catalog architecture, and PLA performance ($CTR$/$ROAS$) alongside data-backed NPD recommendations.
Performance Tracking: Institutionalize daily, weekly, monthly, and quarterly trackers for real-time course correction and executive reporting.
Daily Operations: Oversee the flawless execution of homepage uploads, cart rules, and curations to eliminate revenue leakage and opportunity loss.
Homepage Planning & Share of Voice (SOV)
SOV Management: Allocate homepage real estate (clicks/impressions) equitably based on brand revenue contributions and ROI metrics.
Performance Monitoring: Review homepage $CTRs$ continuously, implementing immediate corrective actions and algorithmic tweaks for performance dips.
Strategic Event Planning: Architect monthly marketing calendars featuring primary spotlights, high-velocity launches, and marquee takeovers.
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