About Alkem:
Alkem Laboratories Limited is an Indian multinational pharmaceutical company headquartered in Mumbai, that manufactures and sells pharmaceutical generics, formulations and nutraceuticals in India and globally over 50 countries. We have consistently been ranked amongst the top five pharmaceutical companies in India. Our portfolio includes illustrious brands like Clavam, Pan, Pan-D, and Taxim-O, which feature amongst the top 50 pharmaceutical brands in India.
Role Objective:
To drive brand growth and profitability in international markets by developing and executing effective marketing strategies, ensuring strong market positioning, and delivering business objectives aligned with Alkem’s vision.
Key Responsibilities:
Brand Strategy & Marketing
Develop and implement proactive marketing and promotional strategies to meet brand objectives and customer needs
Create and execute operational plans based on the product life cycle to maximize brand performance
Act as the brand champion, driving internal alignment and external engagement
Market & Business Analysis
Monitor brand performance and external market environment using relevant tools
Analyze data to identify gaps and take corrective actions to meet business targets
Build strong disease and market understanding to generate actionable customer insights
Stakeholder & Agency Management
Liaise with external agencies to develop and execute brand initiatives
Collaborate with cross-functional teams (sales, regulatory, medical, supply chain) for seamless execution
Support and build high-performing teams to achieve business goals
Budget & Operations
Manage and optimize brand budgets effectively
Ensure productive allocation of resources to maximize ROI
Drive adherence to processes such as NP4 and other internal frameworks
Qualification:
MBA in Marketing (mandatory)
Science background preferred (B. Pharma or equivalent)
Experience: 5 -6 years of experience in Pharma PMT