Job Summary:
This role is part of the Programming Strategy & Insights team for the Hindi Movies cluster. The incumbent will use content knowledge and viewer preferences to shape content scheduling decisions for Star Gold Digital and Colors Cineplex Digital
Key Responsibilities:
• Build and maintain a strategic movie and promo plan for Star Gold Digital and Colors Cineplex Digital, aligned to Digital viewer preferences, seasonal trends, and channel priorities.
• Create and update the FPC using RMS, ensuring timely scheduling of titles to drive reach and ratings.
• Collaborate with Marketing, OAP, Sales, and Operations to ensure programming aligns with business objectives.
• Monitor competitor schedules and viewer behavior to spot opportunities and mitigate risks.
• Evaluate program performance using ratings and feedback to improve future planning.
• Plan for World TV Premieres,
festival specials, and themed stunts to capture audience attention.
Skills & Attributes for Success:
• Passion for Hindi/South cinema and interest in content curation
• Strong consumer understanding and genuine curiosity about audience behavior specifically for viewers of Digital Platforms
• Proficiency in MS Excel and Power Point
• Understanding of RMS tools
• Ability to work with large volumes of data and deliver under tight timelines
• Valuable collaboration skills
Preferred Education & Experience:
• Any Graduate degree
• 4+ years of experience in content strategy, Programming, Media planning, or research in the media & entertainment sector preferred