Role Overview:
We are looking for a energetic and strategic Manager – Media Planning & Buying to lead end-to-end media planning and execution for a portfolio of clients across performance and brand mandates. This role requires a strong blend of client servicing, strategic thinking, and hands-on media expertise across digital platforms.
Department: Media Planning and Buying
Role Category: Mid Senior
Reporting Manager Title: Director
Location: Gurgaon
Key Responsibilities:
1. Client Servicing & Stakeholder Management
Act as the primary point of contact for key paid media clients
Understand client business goals and translate them into effective media strategies
Build strong relationships with internal and external stakeholders
Present media strategies, performance reports, and optimization plans to clients
2. Media Planning & Strategy
Develop integrated digital media plans across channels (Search, Social, Display, Programmatic, Video, Affiliates, etc.)
Align media strategies with both performance (ROI-driven) and branding (awareness & reach) objectives
Identify audience cohorts,



channel mix, and budget allocation for maximum efficiency
Stay updated with platform innovations and incorporate them into planning
3. Annual Operating Plans (AOPs) & Forecasting
Lead the creation of AOPs, quarterly and monthly media roadmaps
Forecast spends, performance metrics, and growth opportunities
Track plan vs. actuals and optimize for improved outcomes
4. Campaign Execution & Optimization
Oversee campaign setup, trafficking, and execution across platforms
Ensure timely delivery and adherence to campaign KPIs
Work closely with platform teams for continuous optimization (bidding strategies, creatives, targeting, etc.)
Troubleshoot performance issues and implement corrective measures
5. Data Analysis & Reporting
Analyze campaign performance and derive actionable insights
Prepare detailed reports and dashboards highlighting key metrics and learnings
Present data-driven recommendations to im

📌 Media planning manager (Gurugram)
🏢 INTERACTIVE AVENUES
📍 Gurugram