Senior Associate – Category Growth (Puja & Web)
Location
Bengaluru
About Apps For Bharat
Apps For Bharat is building the digital infrastructure for devotion. Our mission is to enrich the spiritual lives of millions of devotees by making faith and devotion more accessible through technology.
Founded in 2020, Apps For Bharat is the creator of Sri Mandir, one of India's largest devotional platforms, serving millions of devotees across India and globally. Through online pujas, devotional content, temple services, and community engagement, we are reimagining how devotees connect with their faith in the digital age.
As we continue to scale, we are looking for a highly analytical and business-oriented Category Growth Manager to drive revenue growth and improve user monetization across our Puja and Web businesses.
About the Role
We are looking for an Assistant Manager – Category Growth who will own and drive Average Order Value (AOV) growth for the Puja and Web verticals.
The role sits at the intersection of business, analytics, and product. You will identify monetization opportunities,
design pricing experiments, recommend relevant add-on offerings, and work closely with Product, Analytics, and Business teams to improve customer value and revenue outcomes.
The ideal candidate enjoys solving business problems through data, experimentation, and structured thinking.
The role will also involve bringing an offline devotional experience to the digital ecosystem.
Involves working with Other stakeholders Operations to understand offline behaviour, Product for implementation and analytics to understand Patterns and drive insights.
Key Responsibilities
AOV Growth & Monetization
Own and drive Average Order Value (AOV) for the Puja and Web categories.
Identify opportunities to increase basket size, attach rates, and overall transaction value.
Recommend and launch recent monetization initiatives across the customer journey.
Pricing & Experimentation
Design, execute, and analyze pricing ex