About the Role
We are looking for a brand builder — not a brand manager. Someone who can take a consumer insight and turn it into a brand that people feel something about. You will own a brand end-to-end at Meolaa, from positioning and product to packaging, content, and commercial performance. This is a P&L; role as much as it is a creative one. You will be expected to think like a founder, move like an operator, and obsess like a consumer.
What You'll O
wn Brand Strategy & Positioni
ng Own the brand's identity, voice, and long-term positioning in the mark
et Translate consumer insights into sharp, differentiated brand narrativ
es Define and protect the brand's whitespace — what it stands for and what it doesn
't Lead packaging, design, and product brief development in collaboration with creative and category tea
ms P&L; & Commercial Ownersh
ip Own the brand P&L; — revenue, margins, and contributi
on Drive pricing strategy, discount governance, and promotional planni
ng Work closely with the Finance team on unit economics, AOP, and monthly performance tracki




ng Identify growth levers and allocate resources to maximise ROI across channe
ls Product & Catego
ry Lead new product development and launch end-to-end — from brief to she
lf Identify category whitespace and build a pipeline of innovati
on Own the product portfolio architecture — what to build, what to scale, what to ki
ll Go-to-Market & Grow
th Partner with the Growth and Performance teams to drive acquisition, retention, and repe
at Own the brand's presence across e-commerce marketplaces, D2 C website, and emerging channe
ls Lead content strategy and campaign development — ensure every touchpoint is on-brand and on-bri
ef Consumer & Market Intelligen
ce Stay deeply connected to the consumer — qualitative and quantitati
ve Track competitive landscape, emerging trends, and category shif
ts Use data to make decisions, not just to report on th
em
Who You
Are7–12 years of experience in brand management, with solid e

📌 Head of brand (Bengaluru)
🏢 Meolaa
📍 Bengaluru