Role Overview
We are seeking a dynamic and entrepreneurial Head – PR & Influencer Partnerships to lead and scale our Public Relations and Influencer Marketing verticals. This role requires a strategic leader with deep industry relationships, a strong understanding of media and creator ecosystems, and a proven ability to drive visibility, influence, and business growth.
The ideal candidate is a proactive go-getter who thrives on building relationships, identifying opportunities, representing the agency at industry forums, and contributing to new business acquisition. Beyond leading client mandates, this individual will play a key role in strengthening Grapes' market presence and expanding its network across media, influencers, creators, brands, and industry stakeholders.
Key Responsibilities
PR & Communications Leadership
- Lead and oversee integrated PR strategies for clients across sectors.
- Drive impactful media relations programs, thought leadership initiatives, and reputation-building campaigns.
- Build and nurture strong relationships with journalists, editors, media houses,



and industry influencers.
- Identify compelling stories, trends, and opportunities that generate meaningful media coverage and brand visibility.
- Provide strategic counsel to clients on communication, reputation management, and media engagement.
Influencer Partnerships & Creator Ecosystem
- Lead and scale the influencer marketing vertical across industries and platforms.
- Develop and execute influencer engagement strategies aligned with client and business objectives.
- Build and maintain relationships with influencers, creators, talent managers, and content partners.
- Identify emerging creator trends and opportunities to deliver innovative influencer-led campaigns.
- Ensure measurable impact and ROI across influencer initiatives.
Business Development & Growth
- Identify and drive recent business opportunities through industry relationships, networking, referrals, and market intelligence.

📌 Head of public relations (Gurugram)
🏢 Grapes Worldwide
📍 Gurugram