Role : Head of Social Media and Network Communications
Location : Mumbai
Job Level/ Designation : M4, Vice President
Job Purpose: To lead the Brand Communication efforts for Network Vertical by developing ATL and BTL communication that will drive strategic brand differentiation and support business efforts for this vertical and also drive brand love, strategic brand differentiation and build solid brand perception. Be the Centre Of Excellence for everything - To lead the social media, content & influencer marketing, tracking and insights responsibilities and own the social presence and reputation of Vodafone Idea Ltd.
Key Result :
Areas/Accountabilities:
- Driving brand differentiation through articulation and Interpretation of the brand positioning and personality for Network vertical. Bringing alive brand differentiation through clearly articulated propositions and high quality and insightful campaigns.
- Conceptualizing, Building, Owning and Implementing 360 degree integrated campaigns relevant to the target audience and proposition across relevant markets.




- Understanding of business issues and developing a communication plan that will support business growth.
- Proactively identifying communication needs that would support brand building and business growth through analysis of research and consumer information.
- Partner with the network, data marketing, media, insights teams – for propositions, campaign amplification etc.
- Build the strategy for Brand Vi on social - to make it the most loved brand on social media.
- Develop a channel-first social strategy that fosters engagement, advocacy, and community among audience.
- Define content frameworks that drive consistency while encouraging experimentation and bold creativity.
- Devise engagement plan and build affinity especially among the youth through a strategic content approach, campaign development and amplification through strong partnerships.
- Drive creator-led advocacy by collaborating with You Tube/In

📌 Head of social media and network communications (Mumbai)
🏢 Vodafone Idea
📍 Mumbai