Role Purpose
Responsible for heading the Brand Strategy, Communication Programs and overall brand performance, lead SBI Card's presence on digital and social media platforms and manage the digital communication channels.
Role Accountability
Brand & Digital Marketing
Develop and manage brand strategy aligned with Organizational Vision and objectives
Define brand standards and usage guidelines and ensure consistent integration across campaigns
Conceptualize strategic initiatives and plan advertising campaigns thereof
Track market and consumer insights for improving brand marketing initiatives
Work across functions to create effective customer communication campaigns
Define media strategy, annual media calendar and conduct media planning, buying and implementation for the organization
Plan and implement retail visibility through one of the largest Retail Kiosks program in the category
Manage events, sponsorships and other activation programs for the organization




Create and execute the strategic road map for growth of Digital channels to enable customers to access SBI Card products & services
Enhance penetration of all Digital channels on the overall portfolio (increase Digital adoption penetration)
Evaluate opportunities to improve / enhance customer experience and self-servicing capabilities on Digital channels- Define and design the user journeys for recent products and enhancements with unified customer experience for SBI Card Digital channels. Plan pipeline for Digital and Social Media campaigns to ensure optimum presence and visibility for the Brand across the year
Manage Social Media presence for the organization across relevant platforms. Lead contextual and sustenance campaigns, work towards various content buckets for improving engagement across platforms
Lead Content Digital Marketing Strategy for organization by leveraging on-page and off-page content strategy and video creation. Manage the content calendar for content creation – video, text across 3rd party pu

📌 Senior vice president (Gurugram)
🏢 Sbi Card
📍 Gurugram