Position Statement : Drive revenue growth for CARE Hospitals by increasing patient footfall through strategic marketing initiatives, with full responsibility for digital revenue topline growth.
KEY RESPONSIBILITIES
- Strategic Planning: Develop and execute a comprehensive digital marketing strategy that aligns with the hospital's goals and strengthens brand visibility.
- Leadership: Lead, mentor, and manage a team of digital marketing professionals, fostering a culture of creativity and high performance.
- Patient Engagement: Design and implement initiatives to engage patients through digital channels, enhancing the overall patient experience.
- Content Strategy: Oversee the creation of high quality content, including blogs, videos, and social media posts, to educate and inform patients and the community.
- SEO & SEM: Drive SEO efforts to boost organic search visibility and manage PPC campaigns to increase patient inquiries.
- Social Media Management: Build and maintain a robust social media presence to connect with patients, share health information, and promote hospital services.




- Agency Management: Manage external agencies to ensure they deliver on strategic goals, maintain high performance standards, and align with the hospital's objectives.
- Analytics & Insights: Leverage digital analytics tools to monitor performance, generate reports, and derive actionable insights for optimizing marketing efforts.
- Collaboration: Partner with clinical teams, administration, and external stakeholders to ensure cohesive messaging and strategy alignment.
- Lead end-to-end SEO strategy, including technical SEO, on-page optimization, off-page initiatives, schema implementation, and performance monitoring.
- Drive AEO (Answer Engine Optimization) initiatives to improve visibility across AI-powered search experiences, voice search, featured snippets, and answer engines.
- Optimize digital assets for AI-driven discovery platforms such as search assistants, generative AI engines,

📌 Head of digital marketing, corporate office (Hyderabad)
🏢 CARE Hospitals, Quality CARE India
📍 Hyderabad