Job Description: Content Writer
Location: Lucknow, Uttar Pradesh
Role Type: Full-Time | On-site
Department: Marketing & Growth
Salary: 18,000 – 22,000 per month
Experience: 1–2 years of content writing experience
Language: Hindi (primary) and English
Education: Graduate in any stream — Mass Comm, Journalism, or Hindi Literature preferred
Working Days: Monday to Saturday
Timing: 10:00 AM – 6:00 PM
Reports To: Marketing & Growth Manager
About Yog Kulam
Yog Kulam is one of India's leading yoga education institutions, working since 2012 to make authentic yogic knowledge accessible and career-oriented. With 40,000+ teachers trained and 8,000+ certified alumni across India and internationally, we operate across yoga teacher training, wellness education, and skill-based professional learning — with 30+ franchise centers and four international accreditations.
Our primary audience is Hindi-speaking students in Tier 2 and Tier 3 cities across India — people who want a genuine yoga career but have never seen content that speaks directly to them, in their language,



about their reality. That is the gap this role exists to close.
The Prospect
This is a new role. We are not replacing someone — we are adding a dedicated content writer to a growing marketing team because the content demand has outgrown the current setup.
The person who takes this role will have a clear mandate: in 90 days, content going out from Yog Kulam should show measurable improvement in engagement and reach, and the Hindi content should feel like it was written by someone who genuinely understands the Tier 2 and Tier 3 student — not translated from English or generated by a tool.
If you are a writer who thinks in Hindi, understands what moves people to act, and wants to build your career inside a growing education brand — this role is for you.
Role Overview
We are looking for a Content Writer who can work across three content formats: social media content for Instagram and You Tube, long-form content includ

📌 Content writer (Lucknow)
🏢 YogKulam Yoga School
📍 Lucknow