Company Description
Honda Motor Co., Ltd., Japan is establishing a new Digital Innovation entity in India to accelerate growth through customer intelligence, digital platforms, connected experiences, and next-generation mobility solutions.
Headquartered in Bengaluru, this organization will combine Honda’s global scale with India’s technology ecosystem to build capabilities that directly influence product strategy, customer growth, and new business creation across India and other high-growth markets.
Role Description
This is a full-time hybrid role for a Senior Marketing Manager based in Bengaluru, with the flexibility to work from home as needed. The Senior Marketing Manager will oversee the development and execution of marketing strategies, campaigns, and initiatives to drive brand growth and customer engagement. Key responsibilities include conducting market research, managing digital and traditional marketing channels, collaborating across teams, analyzing campaign performance, and leading strategic marketing efforts to support business goals.
Key Responsibilities




- Develop and execute integrated marketing strategies aligned to business growth goals
- Lead digital campaigns across paid media, search, social, CRM, partnerships, and owned channels
- Drive customer acquisition, lead generation, and lifecycle engagement programs
- Build segmentation and personalized campaigns using customer data and insights
- Manage brand positioning, messaging, and content strategy for Indian audiences
- Track campaign performance, ROI, funnel conversion, and optimization opportunities
- Partner with analytics, product, UX, and business teams on go-to-market initiatives
- Manage agency partners, vendors, and external marketing ecosystems
Qualifications
Required
- 9+ years of experience in Marketing, Growth Marketing, Digital Marketing, or Brand Strategy
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus
- Solid experience managing integrat

📌 Senior digital marketing manager (Bengaluru)
🏢 Honda Digital Innovation, India
📍 Bengaluru