Company overview:
PEP is a agile personal care company that proudly houses two innovative brands – m Caffeine & Hyphen. With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While m Caffeine is India’s first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations. Together, our brands reflect PEP’s mission to deliver quality, creativity, and care to millions of consumers. We believe in Confidence over all skin & body biases.
Come, join the pack
Job Summary
Own end-to-end influencer campaigns for m Caffeine across Body, Face & Hair Care. This role sits at the intersection of creator strategy, content, and performance — driving brand presence through influencers and translating it into real revenue.
Key Responsibilities:
Campaign Management:
• Own full campaign lifecycle — strategy, execution, reporting
• Build campaigns across Instagram, You Tube & emerging platforms




• Manage calendars, timelines, and deliverables across product categories
Influencer Identification & Relationships:
• Identify, vet, and onboard creators across nano to mega tiers.
• Build and maintain long-term relationships with creators, fostering genuine brand affinity.
Content Strategy & Briefing:
• Write insight-led briefs that translate brand goals into creator content.
• Collaborate on hooks and write scripts for influencers to drive on-brand, high-performing content.
• Adapt frameworks for UGC ads, organic posts, and paid amplification.
Performance & ROI:
• Track Views, Reach, ER, EMV, CTR, ROAS, and conversion.
• Identify top content; work with performance team to scale via paid ads.
• Optimise budget allocation across tiers and platforms from data.
Team & Agency Management:
• Lead in-house team and external agencies / talent partners.
• Set KPIs, review performance, and drive accountabili

📌 Influencer marketing manager (Mumbai)
🏢 Mcaffeine
📍 Mumbai