AREAS OF RESPONSIBILITIES
Content Strategy & Planning
• Develop and implement a comprehensive content strategy aligned with the brand's ethos, marketing goals, and business objectives.
• Drive a content calendar across channels (digital, print, social, in-store) to ensure consistent storytelling and timely execution.
• Translate the brand’s unique philosophy into compelling narratives that strengthen its premium positioning.
Leadership & Team Management
• Build, mentor, and manage a team of writers and content creators.
• Foster a collaborative and innovative setting to encourage creativity and excellence within the team.
• Work closely with cross-functional teams, including visual design, marketing, design, and digital to ensure content aligns with broader brand initiatives.
Creative Direction & Execution
• Oversee the creation of high-quality, on-brand content, including campaign concepts, social media content and copy, video scripts, newsletters, and lookbooks.
• Maintain the brand’s distinctive voice and visual language across all touchpoints.
Analytics & Optimization




• Use data-driven insights to measure content performance and inform future strategies.
• Stay updated on industry trends, consumer behavior, and emerging platforms to keep the brand relevant and forward-thinking.
WHAT WE ARE LOOKING FOR
• 10+ years of experience in content creation, editorial leadership, or brand storytelling, preferably in fashion, lifestyle, or luxury brands.
• Strong understanding of premium brand positioning and storytelling for a discerning audience.
• Exceptional writing and editing skills, with a keen eye for detail and design.
• Proficiency in managing content for both digital and traditional platforms.
REQUIRED TALENT COMPETENCIES & CHARACTERISTICS
• High degree of self-awareness / authenticity / shows vulnerability.
• Self-starter and Ability to lead and inspire. Strong sense of ownership and purpose
• Collaborative - Ability to influence without authority; and to co

📌 Head of content (Delhi)
🏢 Antal International
📍 Delhi