Role Specification
Role Title: Senior Manager – Zonal Marketing
Reporting To: General Manager – Zonal Sales
Location : Bangalore
Purpose Of The Role:
This role will ensure brand consistency and support the execution of zonal marketing strategies aligned with brand objectives. The zonal marketing manager will be responsible for enhancing dealership engagement, promoting TATA Motors' products and executing tailored marketing initiatives to boost zonal sales performance by fully leveraging the lower funnel. The selected candidate will play a key role in driving zonal marketing activities cascading into regional and dealership level.
Job Responsibilities:
1. Planning Of Marketing Campaigns For The Zone: Work with Regional Managers (RMs) and Zonal Managers (ZMs) to finalize focus models for each region and ensure alignment on marketing goals.
2. Development & Execution Of Regional Marketing Plan: Develop and execute a comprehensive zonal marketing plan that meets the needs of local dealerships while adhering to the TATA Motors or TATA.ev corporate brand standards.
3.
Creative Support & Customization: Provide model-specific creative support to the regional teams by coordinating with the SHQ marketing team. Customize creatives based on zonal and regional requirements, including local offers and schemes.
4. Communication With SHQ Marketing: Ensure effective sharing of the zonal marketing plan, field marketing activities and any creative requirements with SHQ marketing to maintain consistency and brand alignment.
5. Dealer Support & Guidelines Dissemination: Disseminate marketing creatives, standard operating procedures (SOPs) and brand guidelines to dealerships to maintain uniformity and quality across all marketing efforts.
6. Media Planning & Activation: Manage media buying, planning and execution of Below-the-Line (BTL) activations, ensuring effective local market engagement through agencies.
7. Collaboration With Zonal & Regional Auto Influencers: Work closely with zona