Position Title : Senior Manager – Digital Marketing
Location : Hyderabad
Reports to : Head of Marketing
Role Overview :
The Senior Manager – Digital Marketing will lead the development and execution of ISB’s digital marketing strategy to drive awareness, engagement, and enrolment for the flagship Post Graduate Programme (PGP) suite as well as other programmes and school-wide initiatives. This role combines performance marketing, event marketing amplification, content distribution, analytics, and marketing technology to deliver integrated campaigns aligned with ISB’s brand standards.
Key Responsibilities :
Digital & Performance Marketing Strategy
· Develop and execute integrated digital marketing strategies across paid, owned, and earned channels to support programme enrolments and school-level objectives.
· Lead school-wide performance marketing campaigns, including lead generation and brand campaigns across Google Ads, Meta, Linked In, programmatic display, and emerging platforms.




· Amplify brand and thought leadership content through targeted paid promotion to strengthen ISB’s reputation.
Event Marketing Support
· Collaborate with programme teams and admissions to plan and execute digital campaigns supporting key events, webinars, and information sessions.
· Oversee paid promotions and retargeting strategies to drive event registrations and engagement.
Campaign Execution & Vendor Management
· Manage relationships with digital agencies, media partners, and technology vendors for campaign delivery and optimisation.
· Oversee creative development and content adaptation in collaboration with the brand, content, and design teams, ensuring consistent messaging and visual standards.
· Supervise campaign tagging, tracking, and attribution (GTM, enhanced conversions, and remarketing).
Marketing Automation & CRM Integration
· Collaborate with CRM and admissions teams to align digital marketing campaigns with lead nurturing workflows, scoring models, and personalised communi

📌 Senior manager (Hyderabad)
🏢 Indian School of Business
📍 Hyderabad