Role Title: AI-First Performance Marketing Lead
Location: Bangalore
Initially an individual contributor role. Team will be added later.
Role Objective
To lead student acquisition and lead generation through a combination of performance marketing, AI, automation, and data intelligence.
The role will be responsible for building scalable systems that improve campaign performance, automate repetitive processes, accelerate creative testing, and drive measurable business outcomes across the admissions funnel.
The ideal candidate will combine deep expertise in performance marketing with hands-on experience leveraging AI and automation tools to create a high-efficiency marketing engine.
Key Responsibilities
Performance Marketing Strategy
- Develop and execute performance marketing strategies aligned with admission and enrollment goals.
- Drive qualified lead generation across multiple cities and school clusters.
- Own channel strategy, budget allocation, and performance optimization.
Campaign Management
- Lead end-to-end execution of campaigns across:
- Google Ads
- Meta Ads
- You Tube
- Programmatic Display
- Education and lead-generation platforms
- Continuously optimize campaigns to improve lead quality, conversion rates, and acquisition efficiency.
- Drive seasonal admission campaigns and city-specific enrollment initiatives.
AI-Powered Creative Testing
- Build frameworks for large-scale creative testing using AI tools.
- Develop systems to generate and test multiple creative and copy variations simultaneously.
- Create automated workflows to identify winning creatives faster.
- Use AI tools to improve testing velocity and campaign learning cycles.
Marketing Automation
- Automate campaign reporting, monitoring, and optimization workflows.
- Build automated dashboards and performance alerts.
- Reduce manual effort in campaign management and reporting.
- Develop repeatable systems that improve operational efficiency across the marketing team.
Lead Generation & Funnel Opti