Key Responsibilities:
Brand Strategy Development:
Develop and implement strategic brand plans and marketing strategies to drive growth for the product line.
Study market research and competitive analysis data to identify opportunities and gaps in the market.
Define and position the product portfolio to enhance brand equity and achieve business goals.
Product Content Strategy Development:
Participate in the annual planning process to align with the brand objectives
Develop and execute product content strategies that align with product launches, marketing campaigns, and customer engagement initiatives.
Create content calendars that ensure timely, relevant, and engaging content across various platforms that also delivers as per the objectives
Ensure consistency of product messaging across all content touchpoints (website, social media, blogs, etc.).
Marketing & Campaign Execution:
Develop integrated marketing campaigns for stores, website & app to support product launches and ongoing initiatives.




Work with creative and content agencies to ensure consistent messaging and branding across all marketing materials.
Monitor and optimize campaigns based on performance metrics.
Product Asset Development:
Lead the creation of product packaging designs, manuals, guides, and any other print, digital assets or fixtures to support product marketing.
Lead the development and production of high-quality product assets, including product photography, videos, 360-degree views, product demonstrations, and other multimedia assets.
Collaborate with internal teams and external vendors & agencies to produce product-specific visual assets for use across e-commerce platforms, digital marketing, social media, and promotional materials.
Write explicit, persuasive, and compelling product copy, including descriptions, key selling points, and technical specifications for websites, e-commerce platforms, and social media channels.
Collaboration & Cross-Functional Support:
Work closely with the Buying, Q

📌 Manager (product content & marketing) (Mumbai)
🏢 Croma
📍 Mumbai