Purpose & Overall Relevance for the Organization
Own and steer the execution of the Global Brand & Category Strategy, ensuring consistent deployment throughout India, delivering all relevant Brand KPIs.
Drive an integrated approach across Brand Activations, Consumer Insights and Media, ensuring data-led storytelling, effective media investments, and culturally relevant brand moments.
Key Responsibilities:
Brand Activations
- Implement and support execution of the India Brand Marketing Activation calendar and plan local market initiatives
- Draft robust marketing briefs & lead the process of agency briefings, creative development and activation roll-out for campaigns.
- Curate powerful local initiatives and brand moments - ability to translate global creative concepts for local relevance
- Support creation of marketing plans aligned to business goals and annual calendar
- Drive a pan-India strategy with focus on key cities ensuring excellence in execution and delivery against Brand KPIs
- Collaborate with Sports Marketing team to develop brand communication strategy and activation plans
Consumer Insights & Strategy
- Lead the integration of consumer, cultural and category insights into all brand campaigns and activations
- Translate data (brand health, consumer behavior, digital signals, search trends) into actionable marketing strategies and creative inputs
- Partner with Emerging Markets (Global/Hub team) to track brand health metrics and uncover growth opportunities• Develop post-campaign learning agendas, ensuring insights are fed back into planning cycles
- Stay on top of youth culture, sneaker culture, and sport trends, identifying white spaces for the brand
Media Strategy & Effectiveness
- Work closely with media agency to develop top and mid-funnel media strategies aligned with brand and business objectives (does not include performance marketing)
- Drive media planning inputs including channel mix, audience targeting, and budget allocation across campaigns
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