Influencer Marketing at El Sol Strategic Consultants (ESSC)
Vision: To have a team lead that thinks and acts like a leader, and is simpatico to El Sol Strategic Consultants' management for the Vision, Values, and Goals.
Strategic Leadership & Team Management:
• Understand and embody ESSC’s Values, Vision, and Goals, ensuring alignment across all influencer marketing initiatives.
• Provide strategic direction and leadership to the influencer marketing team, fostering a culture of innovation, accountability, and high performance.
• Mentor and develop team members, enabling capability building, ownership, and consistent output quality.
• Establish and enforce processes, policies, and best practices, ensuring seamless execution and operational efficiency across campaigns.
Campaign Strategy & Execution Excellence:
• Lead end-to-end strategy, ideation, and execution of influencer campaigns with credible creators, ensuring alignment with brand and business objectives.
• Oversee the creation and execution of quarterly roadmaps,



ensuring timely delivery and high-quality output across all campaigns.
• Identify and drive innovative, impactful campaign ideas to stay ahead of industry trends and competition.
• Ensure effective categorization and deployment of creators across objectives such as Gen-Z, Gen-Alpha, Buzz, Brand Building, and Sales.
Data-Driven Insights & Trend Forecasting:
• Leverage consumer insights, campaign data, and market trends to inform strategies and optimize performance.
• Drive trend forecasting initiatives to identify emerging content formats, creators, and platform opportunities.
• Ensure continuous tracking of recent and upcoming SMEs, creators, and industry movements to maintain a competitive edge.
Client Success & Retention:
• Build and maintain strong client relationships, ensuring consistent value delivery and 100% client retention.
• Act as the primary escalation point for client concerns, ensuring timely resolution and satisfaction. • Align campaign

📌 Manager of influencer marketing (Delhi)
🏢 El Sol Strategic Consultants
📍 Delhi