User Growth & Engagement
Develop and execute growth strategies focused on user acquisition, activation, retention, and reactivation.
Design and manage lifecycle marketing programs across Whats App, SMS, and RCS channels.
Build and optimize user journeys to improve engagement, repeat rates, and long-term retention.
Identify user segments and create targeted communication strategies to maximize customer value.
Campaign Planning & Execution
Conceptualize and execute integrated marketing campaigns across owned and earned channels.
Work closely with creative, product, and business teams to launch growth initiatives and recent product features.
Manage seasonal, category, and milestone-based campaigns to drive user engagement and transaction frequency.
Develop campaign calendars and ensure timely execution across channels.
Partnerships & Community Growth
Identify and build strategic partnerships with brands, influencers, communities, and ecosystem partners.
Drive co-marketing initiatives that expand reach and improve customer acquisition efficiency.
Explore referral, ambassador,



and advocacy programs to unlock organic growth.
Content & Communication
Collaborate with content and design teams to create compelling customer-facing communication.
Develop messaging frameworks that resonate with different customer segments.
Ensure consistency of brand voice across all customer touchpoints.
Analytics & Insights
Monitor key growth metrics including acquisition, activation, retention, engagement, repeat rates, and customer lifetime value.
Conduct cohort analysis and customer behavior studies to identify growth opportunities.
Measure campaign effectiveness and derive actionable insights for continuous improvement.
Build dashboards and present growth performance to stakeholders.
Cross-Functional Collaboration
Partner with Product, Analytics, CRM, Business, and Operations teams to drive growth initiatives.
Work closely with product teams to improve onboarding experiences and customer jour

📌 Growth marketing manager (Bengaluru)
🏢 twid
📍 Bengaluru